Our top lists reflect these trends and the overall expansion of music and podcasts as Spotify continues to grow its user base. Overall, 2023 was defined by the epic return of major female artists, sonic diversity across the charts, and a global music culture that saw the rise of powerful genres. You can check out the 38-second ad right below.Spotify unveils 2023 Wrapped user experience The video was also on YouTube’s Trending list in India, something that rarely happens for smartphone ads. It has also become the reason for Apple’s latest ad garnering over 1 million views on YouTube, as of writing this article. Now, with the use of this song that was released over 2 decades ago, Apple is able to build up the tension around fumbling and dropping the iPhone 12. He released the song “The Conference” as part of his “Beyond Skin” album back in 1999. Sawhney, if you do not know, is a British-Indian music composer who is known for his multicultural compositions based on politics and spirituality. Remember the HomePod ad (one of my favorites) with the amazing visuals and Anderson Paak’s “Till it’s Over”? Well, this time the company took the Indianized tabla-based beat from a song named “The Conference,” composed by Nitin Sawhney. Now, Apple uses some pretty cool songs and background scores in their advertisements. And that is the reason for the video going viral on social platforms and on YouTube. While the girl, after dropping the device, desperately tries to catch it before it hits the ground, a fast-paced tabla-based beat starts to play in the background. It features a girl who drops her iPhone 12 during an on-the-go call. The latest iPhone 12 ad is titled “Fumble” and showcases the new Ceramic Shield that protects the new devices.
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